Radiance Blog

Reconciling survey data with the real world. A recent survey from Deloitte found that one in five U.S. residents say they have either cut the cord (i.e., cancelled cable or satellite service) or are thinking about doing it. Nine percent of survey respondents indicated they have recently “cut the cord” while another eleven percent are [...]

You know the surveys on the back of fast food receipts?  I called in to complete one the other day and thought I’d share my experience. It first asked the six digit store number and then had me verify it was correct.  This was followed by a question if I used the drive-thru or dined [...]

Neuroscience in market research is growing, and while it is still an uncommon methodology for most, it is moving into the realm of standard methodologies. The premise is simple enough – people don’t always reveal what’s driving their decision making, and more importantly, people don’t always even know what is driving their decisions.  Since people [...]

We all absorb information differently – some of us can look at graphs or tables, some prefer more pictorial visuals like infographics, and some even can read binary. While infographics are often creative masterpieces, the real power of infographics of course is to convey the impact of the data, not just the data itself.  I [...]

Remember to look beyond your own numbers to see the bigger story they tell. Happy Friday.

When you conduct a singular research study you’re measuring a snapshot of attitudes, awareness, and actions.  However, research doesn’t happen in a vacuum and it is important to remember how outside factors may be impacting your results (yes, control groups can help, but if the external force is great enough, it will be tough to [...]

Think polls make things a little too simple sometimes?  Ever wonder why reality didn’t measure up to expectations (that came from a poll or survey question)? The Economist summed it up nicely in an article from last week’s edition. When asked whether they supported a variety of issues, most people showed strong support.  However, when [...]

At Corona Insights we never use opt-in panels for online survey research.  (Opt-in panels are those where the members have sought out the panel and signed up to take surveys, usually in order to earn cash or rewards.)  Many opt-in panels exist and they are widely used in some circles of market research (primarily because [...]

In China it may be the Year of the Tiger, but in the U.S. it is the year of the Census. It’s like an Olympics for marketers only it happens once every 10 years.  And its effects are far reaching — from government needs (distribution of congressional seats, federal funding, etc.) to consumer goods (where [...]

While we haven’t always agreed with Seth Godin in the past, in this case we think he’s spot on. In a recent post, he comments on a misleading NY Times post on the Kindle’s declining satisfaction. In summary, he noted… People can provide reviews even without owning the device Only people who are passionate (positive [...]