Market research is dead. Long live market research.
Wednesday, April 20th, 2011 by David Kennedy
Traditional market research is dead. I’ve heard this multiple times in the past and I’m betting you have too. To be fair, traditional market research (often simplified as surveys and focus groups) isn’t without its challenges, but to say it is dead is carving its headstone a little prematurely. So why have so many people [...]
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