Radiance Blog

Hot off the presses! The Colorado Nonprofit Association just released their “Understanding Giving” (pdf) report, which compiles latest research into the beliefs and behaviors of Colorado’s donors. Corona Insights was delighted to lead the survey research that informed this influential study in partnership with SE2. This report represents the Association’s ongoing commitment to their Generosity [...]

The Bureau of the Census recently released a document(pdf) describing the age and gender profile of America over the past few decades. Some interesting capsules that we see in it are: Everyone knows about the whole “aging boomer” thing, so we won’t belabor that point. However, it’s interesting to see that another fast-growing segment is [...]

Traditional market research is dead.  I’ve heard this multiple times in the past and I’m betting you have too.  To be fair, traditional market research (often simplified as surveys and focus groups) isn’t without its challenges, but to say it is dead is carving its headstone a little prematurely. So why have so many people [...]

If search trends are any indication of what people are doing (and they are), then you’re not alone if you are doing your taxes last minute. During the last two years as indicated by the orange and red lines (and previous years too – just not displayed) we see a small spike in February (people [...]

Neuroscience in market research is growing, and while it is still an uncommon methodology for most, it is moving into the realm of standard methodologies. The premise is simple enough – people don’t always reveal what’s driving their decision making, and more importantly, people don’t always even know what is driving their decisions.  Since people [...]

We all absorb information differently – some of us can look at graphs or tables, some prefer more pictorial visuals like infographics, and some even can read binary. While infographics are often creative masterpieces, the real power of infographics of course is to convey the impact of the data, not just the data itself.  I [...]

We don’t just like good research – we like seeing good research leading to real change in organizations. Take Porsche for example.  Through a “raft of market research” they learned that potential buyers are viewing Porsche vehicles as unfit for everyday driving and use. Porsche’s new campaign therefore is focusing on showing their vehicles in [...]

Oreo has long been known for its tagline of being “America’s Favorite Cookie” (and more recently the “World’s Favorite Cookie”) but now it has the data to say it is also the most “liked” cookie. This past Tuesday, the company completed its social media campaign to set the Guinness World Record for most Facebook “likes” [...]

If you’re like us you’ve read your fair share of predictions for 2011. There are a few to read, to say the least. But what are the biggest trends that span all of them?  In other words, what is the common denominator? We looked at many predictions across different categories and found the biggest trends [...]

We recently discussed how we never use opt-in panels here at Corona.  Here is another method we would never use… Have a great weekend.