Radiance Blog

At Corona Insights, we always try and maximize the value we add for our clients. While we are experts in collecting data ourselves, we can often utilize secondary data instead to inform our clients’ decisions, dramatically reducing the cost of obtaining such information on our own. One of the secondary data sources we use frequently [...]

Myth: We don’t need more research. We already have so much data, we don’t know what to do with it. If you’re thinking something along this line, you’re doubtlessly not alone. We very frequently work with organizations of all kinds that don’t know what to do with all of the information they’ve collected over the [...]

Reconciling survey data with the real world. A recent survey from Deloitte found that one in five U.S. residents say they have either cut the cord (i.e., cancelled cable or satellite service) or are thinking about doing it. Nine percent of survey respondents indicated they have recently “cut the cord” while another eleven percent are [...]

As a firm that works with large databases for our clients, this article strikes home. Working with big databases is hard work.  It’s not just the mechanics of data manipulation and calculations, but also knowing where the data come from, what they mean, and how to interpret them.  You have to have a feel for [...]

One of our Research Managers, David Kennedy, was recently interviewed by SNAP Surveys, a developer of online survey software, and one of Corona’s vendors. David touches on changes in the market research industry that he is seeing and how those shifts have impacted our work here at Corona Insights. Read his interview here.

Tomorrow (December 6)  is Community First Foundation‘s second annual Colorado Gives Day.  This 24-hour event is a special opportunity to “give where you live.” Last year, Colorado Gives Day exceeded expectations and their $1 million fundraising goal by raising $8.4 million. In 2010, about 540 nonprofits participted and 83% acquired new donors. This year, all [...]

On December 1, TEDxWomen will take place simultaneously in New York and LA. The conversation will continue at 110 global TEDx events, including TEDxCrestmoorParkWomen hosted at the University of Denver. We’re thrilled to announce that Corona Insights’ own Karla Raines has been selected to present at TEDxCPW and host an interactive breakout session. The title [...]

A few years ago I realized that the phrase “business model” was being used more and more in nonprofit settings.  Intrigued, I did a little research and found several definitions for the private sector but none specifically for nonprofits.  The language that seemed to fit across sectors focused on the logic of an organization.  It’s [...]

The concept of a nonprofit business model has percolated up to the collective conscious.   You know you’ve hit on something interesting when it is being embraced by some and hotly debated by others.  The ongoing conversations about arts organizations nationally (the Colorado Symphony is a prime local example) illustrate this fact. Too many nonprofits – [...]

Yesterday’s piece in the Denver Business Journal regarding the Colorado Symphony’s new CEO and continued efforts toward sustainability is the first to reference Corona Insights and my involvement in their sustainability efforts.  I facilitated the three-month process with the Sustainability Study Committee for the Symphony earlier this year.  To clarify, it was not an emergency [...]