Radiance Blog

Ah, two of my favorite things … BMWs and market research.  Glad to see the two working together in such harmony, as this article discusses:
“The new BMW Z4 has been introduced to compete head-on with the two big biggest sellers in the UK premium roadster market – the Mercedes SLK and the Audi TT Roadster. [...]

It’s been a while since our first Coronal Flares so here are more great links we’ve recently run across.

Maximize your market research investment in a recession.  A little old now, but still relevant.  Ran across it as a result of our post here.
Social Media Monitoring Tools. Just a few of the tools you can use [...]

Looking for something to do this Friday afternoon?  How about a quest to find the world’s largest prime number?
Apparently 50,000 computers are already hard at work.  Join in here.

It’s a real winter’s day today in Denver, and although it’s been a mild winter and this is one of the few snowy days we’ve had (and probably one of the last we will get this year), the cold air automatically makes me wish for a beach.  Don’t get me wrong, we always need the [...]

Ran across this post on Shopper Culture, a blog from the Integer Group, and it is an excellent example of how research can create new strategies and tactics for a company.
In this case, it helped Marks & Spencer, a UK retailer, better serve the needs of their 40 year old+ women shoppers by launching a [...]

We’ve talked plenty about good survey methodology, sampling, and making sure you’re getting the right information, and here is another excellent example:
I was up in the mountains this past week skiing and decided to demo (i.e. try out) some new skis.  So, I went to the shop at the resort and tried several different pairs.  [...]

We’ve blogged before about the many uses of research (it’s sort of like the many uses of duct tape), but this one is new to even us.  Apparently surveys can even be used to catch criminals.  No, not by complex analyses, but by tricking them into thinking they’ll receive $500 for participating in the research.
Promising [...]

There have been lots of interesting political analyses coming out of the recent election, and since we are rabidly non-partisan at Corona we haven’t spent much time covering them (other than the all important donuts and coffee polls).
But this amazing analysis of how Obama’s victory was created by the sea level and sedimentaton pattern of [...]

Clínica Tepeyac, a Denver-based nonprofit that provides health care and preventive health services, won the El Pomar Award of Excellence in the area of self-sufficiency last week. This award, by one of Colorado’s private foundations, recognizes nonprofits and community leaders in 11 different categories. The process is competitive and the award much sought after as [...]

Its Friday, and we thought we’d share some fun, interesting, or just weird links that we’ve run across lately.
Brand Tags.  Cool site for word associations with brands.  Pretty revealing how people associate brands.  Try it out and check out the results.  Careful…it can suck you in.
Ning.  Create your own social network.  We saw this at [...]