Corona Insights, Inc.

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A lunch time treat

Downtown Denver has become a Mecca for mobile restaurants.  Think tricked-out food truck (P. 16 of ColoradoBiz magazine, 08/10 issue).   These trucks are selling everything from cupcakes to biscuits and gourmet lunches.  The cupcake truck, who was affectionately named Clementine by her Facebook group, sports a large following (including our own resident foodie, Meredith).

Today I [...]

Corona Insights announces its newest service: The Strategy Tune-Up

There are certain things we are just trained to do routinely. Brush our teeth every day, pay our bills once a month and go to the doctor once a year. And, of course, taking our car for its routine maintenance check (you do perform annual checks, right?). After all we put our vehicles through and [...]

A strategic plan for the evolution of law

While sifting through miscellaneous collateral before an event at  the University of Denver, one glossy magazine caught my eye. The front cover had a picture of a student composed of a collage of images with a clear distinction between old  and modern icons. I was thrilled when I realized it was the Winter/Spring 2010 issue [...]

Integrating market research

This recent article outlines the state of market research in large organizations.  Specifically, whether market research is seen as a partner or in a support role and why it should it should be more integrated into the company (to make full use of the information created, cost effectiveness, to name a few).
With organizations needing to [...]

Good data = smart decisions

Did you take a recent vacation this winter?  When did you start planning?  6 months before? 3 months before? 3 weeks before?
When it comes to ski vacations, Vail resorts, through their own research, discovered that the lead time for planning a vacation has greatly decreased.  No longer are people planning and researching in the summer [...]

Strategic Synergies

At Corona, we’ve learned that issues are never without context and solutions are never siloed. These synergies can be tools and using them requires a team effort. In the world of strategy, we strive for 1 + 1 to equal more than 2.
It is in this spirit that we wish to recognize the University of [...]

Research and Strategy Trends for 2010 (part 2)

This is part 2 in our Trends for 2010.  Click here to see part 1.
Several trends have been emerging in Colorado’s social sector.  Here are a few to keep an eye on in 2010.  These trends recognize the importance of market forces in shaping the nonprofit sector and the tools that leaders can use in [...]

Get the cart behind the horse

Why do you want perform that research study?  What is making you rethink your strategy?
Is the research being performed because you always perform it (i.e. your annual customer survey)?  Is it just time to put together next year’s plan?
Imagine the following…

A company conducts an online survey because it’s quicker and cheaper to gather feedback about [...]

Changing perceptions

Service has changed.  It’s still changing.

You now use ATMs instead of a window teller.  Maybe you’ve even gone cashless and do everything online.
How often do you go into a gas station instead of just paying at the pump?
When is the last time you went to a library for reference material instead of searching online databases?
How [...]

Recognition for recent strategic plan

Corona was proud to receive recognition at the annual luncheon for the Center for Women’s Health Research of the University of Colorado.  Toni Cohig, board chair, extended her special thanks to Corona for their hard work on the strategic plan completed earlier this year.  The luncheon was attended by over 700 people.