Radiance Blog

Last week, Corona launched the beta version of Co-Strategy, a digital collaboratory designed exclusively for nonprofit agency executives to think and act strategically. We celebrated this milestone with a special breakfast and invited a few dozen nonprofit agency executives to participate in our beta test of the platform. Click here to learn more about Co-Strategy. Stay [...]

Why a company’s stated strategy is so important to ultimately understanding its External Situation and Environment. In order for the Internal Assessment process to be relevant to a marketing executive and the marketing planning process, we view the assessment as taking place both at the macro-company level as well as at the marketing organization level [...]

Where does Ansoff’s Matrix and product-market strategy fit in the strategic marketing process? So, we know a data- and information-driven Internal and External Situation Assessment, as partially summarized in some of my previous posts, will provide two main bodies of information: 1) output related to internal business unit strategic strengths and competencies; and 2) a [...]

Marketing managers and executives: What would you do if you were asked to take several of the most common strategy tools and organize them to show how they interrelate for marketing planning and strategic decision making?  (No peeking below!)  The tools and frameworks to be considered, in no particular order, are:  PEST, SWOT, the “5 [...]

The following is a graphic example of the GE/McKinsey matrix, a fairly well-known consulting framework that allows for visual representation of a market(s) that a company serves and where these market(s) are positioned relative to key factors such as level of market attractiveness (high, medium or low) and relative strength of the business unit (high, [...]

That’s not to say that you’re definitely lacking something, but…let’s face it, there’s nearly always room for improvement, and quite often marketing organizations are missing something that’s pretty important. Findings of marketing audits commonly show that organizations typically lack a truly strategic approach in their marketing.  The 1989 reprint and review of the original article (The [...]

The Center for Work Education and Employment (CWEE) was featured on a recent PBS NewsHour feature, “To Receive Welfare, Should Drug Tests Be Required?” CWEE’s executive director Laurie Harvey, who has been working with single mothers for 30 years, is interviewed in the clip as Colorado is one of the states considering this new measure. [...]

Myth: Research is only appropriate and useful for testing products or campaigns so that we can make good tactical decisions. If you were to make this comment in front of our company’s principals, they’d likely collide with one another in a mad dash to reach their soapbox – and rightfully so. While we do carry [...]

Anxiety in organizations is like a vortex – a whirling mass with suction capable of drawing into its current everyone that surrounds it.  I’ve experienced the vortex firsthand in my strategic consulting work.  I’ve learned that the vortex exists when leadership is absent or insufficient.  More specifically, I’ve witnessed it swirl, suck and consume the [...]

Inspire – to motivate, to stimulate to action, to bring about, to fill with enlivening or exalting emotion As a consultant, I strive to do more than advise, provide expertise or facilitate decision making.  I want to inspire my customers to believe they can do and be more than they are today.  Not only do [...]