Radiance Blog

In China it may be the Year of the Tiger, but in the U.S. it is the year of the Census.

It’s like an Olympics for marketers only it happens once every 10 years.  And its effects are far reaching — from government needs (distribution of congressional seats, federal funding, etc.) to consumer goods (where to [...]

While we haven’t always agreed with Seth Godin in the past, in this case we think he’s spot on.
In a recent post, he comments on a misleading NY Times post on the Kindle’s declining satisfaction. In summary, he noted…

People can provide reviews even without owning the device
Only people who are passionate (positive or [...]

When conducting surveys, I often say that the best survey is one where 80 percent of the figures match your guess and 20 percent of the figures surprise you.
Why?  Well, you hope to learn something new, hence the 20 percent.  But you also hope that a good proportion of the survey matches your view of [...]

While working in a Boulder, CO coffee shop, this post reminded me of the importance of making sure your sample is representative of whomever it is you want to learn more about.
Looking around, it would seem like Mac has a very healthy market share (I’m one of the sole PC users here), but of course [...]

… charts, that is.
We’ve had some “debates” here at the office about the best types of graphs, charts, or other visual means of portraying data (Word clouds anyone?).  We even had a few posts (here and here) last year when we disagreed with Seth Godin’s three laws of graphs.
I was amused when I saw this [...]

Have you ever taken a survey that asked you to rank a list?  Maybe it was just a few items.  Maybe it was many more.  I was recently asked to rank a LONG list of attributes on a survey which quickly became an exercise in futility.  When ranking nearly 20 items, can you really decipher [...]

I was going through my mail last night and discovered  a survey from the manufacturer of my car.  Since survey research is a major part of my work, I figured it would be good Karma to take it.
I happily started the survey and realized it was supposed to be about my most recent visit to [...]

We love our graphs here at Corona.  Analysts have gotten into brawls over them (ok, not really).

The other day, someone showed me this graph out of an advertisement for, what else, but using a specific direct mail service for advertising.
At first, we made fun of the graph.  It looked utterly useless, had no axis labels [...]

How to improve online surveys?  Ask anyone that creates or takes surveys and you’ll probably get an opinion.  We’ve even chimed in on the topic in the past. (And on another Seth post.)
Seth Godin recently posted Five tips for better online surveys, and, as usual, we have our own two cents to contribute.
1. Every question you [...]

Let’s say that you just conducted a public survey of your community for a community needs assessment.  In your community, 29% of residents are between age 18 and 34, and 29% are age 55 or older.  Yet among your survey respondents, 8% are  aged 18-34, while 52% are aged 55 or older (this is a [...]