Radiance Blog

I love traveling. And unlike most people, I even like airports. There are few places that give you such an eclectic look at society. This makes them a great place for people watching. Back when I worked in specialty retail I use to observe people’s shoes at airports to see what brands were growing and [...]

Steve Jobs was recently quoted in Fortune’s America’s Most Admired Companies, as saying, “We do no market research. We don’t hire consultants.” Guess that explains why they haven’t called. I know that innovation often means going out on a limb—revolutionary products don’t come from asking consumers what they want next—but some basic research can prevent [...]

I just saw an advertisement for using hypnosis to quit smoking (or I suppose, to lose weight, become more confident, or any other self improvement need). This got me thinking again about some recent posts (here and here) I read about hypnosis and research. There has definitely been a shift to methodologies that take you [...]

A comment on yesterday’s post brought up how telemarketers have impacted the credibility of market research. Being able to conduct valid research is our life blood and if we were ever unable to get people to participate in our research, we would be unable to provide accurate results to our clients – at least in [...]

Ford’s recent commercial depicts real people test driving Fords under the premise of “market research.” Does this have an impact on our industry? Does it discredit true research? Will people be suspicious the next time they’re invited to participate in research (especially for an automaker)? I personally think the effect will be short lived as [...]

While this video has been making the rounds for a while, I recently ran across it again. Clean presentation, gets to the point and it’s more motivating than daunting. That’s one of the reasons I like research – here are the questions, so now what are the answers? Occasionally, we get to provide some of [...]