Radiance Blog

As we closed the books on 2011, Corona was also wrapping up their 1001th project. We love numbers here at Corona, so could not let this milestone go unrecognized. We were pleased to learn that lucky project #1001 was for the Iliff School of Theology. Corona has engaged with Iliff since 2007 when we created [...]

Reconciling survey data with the real world. A recent survey from Deloitte found that one in five U.S. residents say they have either cut the cord (i.e., cancelled cable or satellite service) or are thinking about doing it. Nine percent of survey respondents indicated they have recently “cut the cord” while another eleven percent are [...]

As a firm that works with large databases for our clients, this article strikes home. Working with big databases is hard work.  It’s not just the mechanics of data manipulation and calculations, but also knowing where the data come from, what they mean, and how to interpret them.  You have to have a feel for [...]

One of our Research Managers, David Kennedy, was recently interviewed by SNAP Surveys, a developer of online survey software, and one of Corona’s vendors. David touches on changes in the market research industry that he is seeing and how those shifts have impacted our work here at Corona Insights. Read his interview here.

Hot off the presses! The Colorado Nonprofit Association just released their “Understanding Giving” (pdf) report, which compiles latest research into the beliefs and behaviors of Colorado’s donors. Corona Insights was delighted to lead the survey research that informed this influential study in partnership with SE2. This report represents the Association’s ongoing commitment to their Generosity [...]

We’re doing some research at the moment on college student demographics in Missouri, and developed some fun statistics on the foreign student population. You might be able to guess the two largest populations of foreign students, particularly if you went to an engineering college – Chinese, then Indian.  But what countries occupy Spots 3 through [...]

The Bureau of the Census recently released a document(pdf) describing the age and gender profile of America over the past few decades. Some interesting capsules that we see in it are: Everyone knows about the whole “aging boomer” thing, so we won’t belabor that point. However, it’s interesting to see that another fast-growing segment is [...]

Corona Insights is honored to have received a Gold Peak Award for our market research work to inform the University of Denver Sturm College of Law’s strategic plan. This award recognizes both Corona’s quality research skills, as well as the positive outcomes of data-driven decision making. About the awards:  Hosted by the Colorado Chapter of [...]

Admit it, the title caught your attention.  That’s why I clicked on this story when digging up an article for another blog post. Which got me thinking: Why don’t research reports or other deliverables have names like this?  We should create curiosity and anticipation in our report titles. Now, read the article before reading the [...]

You know the surveys on the back of fast food receipts?  I called in to complete one the other day and thought I’d share my experience. It first asked the six digit store number and then had me verify it was correct.  This was followed by a question if I used the drive-thru or dined [...]