Radiance Blog

Data can be scary.  It may tell you something you don’t want to know.  Too much of it can be overwhelming.  And what if you interpret it wrong?  Or if the data is just wrong?
What could be scarier?
The opportunity your missing.  To make your product better.  To be first to market.  To save on cost. [...]

When you conduct a singular research study you’re measuring a snapshot of attitudes, awareness, and actions.  However, research doesn’t happen in a vacuum and it is important to remember how outside factors may be impacting your results (yes, control groups can help, but if the external force is great enough, it will be tough to [...]

We love data.  Give us a bunch – or allow us to go gather it on our own – and we’ll roll around in it for hours.  Ok, maybe that sounds mildly creepy.
We talk a lot about the virtues of data, but there is one important caveat – you have to have good data.  Sounds [...]

A recent Economist article (July 17th, 2010 edition) discussed the very real possibility that next year’s census in Britain could be the nation’s last.  Instead, information would be gathered from other government databases combined with periodic polling.  The large data sets combined with the immense computing power needed to make sense of it is one [...]

Corona Insights will be presenting, along with Periquin Strategy, Practical Marketing Research: How To Get Actionable Data, as part of the Colorado AMA’s Knowledge Series.
Leo Lewis, Principal from Corona Insights and Jenni Cooper, President of Periquin Strategy will deliver an interactive, hands-on workshop, which will cover three major opportunities to successfully integrate market research:

Product launches
Concept [...]

Think polls make things a little too simple sometimes?  Ever wonder why reality didn’t measure up to expectations (that came from a poll or survey question)?
The Economist summed it up nicely in an article from last week’s edition.
When asked whether they supported a variety of issues, most people showed strong support.  However, when the downsides [...]

Ever feel like you have too much data to sift through?  That simple search results aren’t enough?  Or that that bar chart just doesn’t convey the big picture?
Enter Pivot.
As the Economist recently described in a special report, the amount of data we are creating is immense.  So much so that we can’t even store it [...]

While many people still don’t understand the value Twitter can provide, others could already see it 4 years ago – before most of us even heard of it.
You can watch the video below – and remember these people were indicating the need before Twitter took off – I think the Mashable article summed it up [...]

At Corona Insights we never use opt-in panels for online survey research.  (Opt-in panels are those where the members have sought out the panel and signed up to take surveys, usually in order to earn cash or rewards.)  Many opt-in panels exist and they are widely used in some circles of market research (primarily because [...]

I was in a small town in California two weeks ago, and was on the lookout for a birthday card for my nephew.  I wandered into a small “alternative” card shop and found a really cool Hindu-themed birthday card.  My nephew’s not Hindu, but I like to keep him on his toes, so I bought [...]