Radiance Blog

On December 1, TEDxWomen will take place simultaneously in New York and LA. The conversation will continue at 110 global TEDx events, including TEDxCrestmoorParkWomen hosted at the University of Denver. We’re thrilled to announce that Corona Insights’ own Karla Raines has been selected to present at TEDxCPW and host an interactive breakout session. The title [...]

Think big. Be bold. Stay Focused. Accomplish More. These are the opening words of The Women’s Foundation of Colorado‘s new strategic plan, and we couldn’t agree more! In June 2011, Corona Insights wrapped up a transformational strategic planning process with the Foundation. With new leadership in place, WFCO came to Corona because they needed a [...]

We don’t just like good research – we like seeing good research leading to real change in organizations. Take Porsche for example.  Through a “raft of market research” they learned that potential buyers are viewing Porsche vehicles as unfit for everyday driving and use. Porsche’s new campaign therefore is focusing on showing their vehicles in [...]

Consumer spending habits can change rather quickly, and what worked in the past for businesses might not necessarily work today.  To stay ahead of the game, savvy companies evolve to make the most of consumer trends by listening to their target markets (not just their current customers) to truly understand what people want. A company [...]

We’ve blogged before about SUGGING and FRUGGING (here too) and I was recently exposed to yet another form of insidious contact disguised as research – political targeting (Perhaps PUGGING?). While we’ve all heard of push polls as one form of using surveys for political promotion, this one was different.  I won’t name the offending organization, [...]

So, you may have heard about the whole new GAP logo story last week.  Long story short in case you missed it: GAP updated their logo, people revolted, GAP did an about-face and will now be using the original logo. I have not heard what type of research was performed in testing the new logo [...]

Kevin Raines, Principal here at Corona Insights, and Gary Thorson, Deputy Director of Colorado State Parks, co-presented today at the National Association of State Park Directors’ conference in Santa Fe, NM. They presented a case study of Colorado State Parks’ recent market assessment conducted by Corona Insights. (Click here to see Colorado State Parks’ press [...]

When you conduct a singular research study you’re measuring a snapshot of attitudes, awareness, and actions.  However, research doesn’t happen in a vacuum and it is important to remember how outside factors may be impacting your results (yes, control groups can help, but if the external force is great enough, it will be tough to [...]

Ever since KFC launched its “Unthink” campaign, I’ve wondered what effects it may have on the company and its franchisees – for better or for worse.  If you’re not already familiar, the campaign was developed to promote KFC’s grilled chicken they introduced in April 2009, rather than the original fried chicken the company is so [...]

Think polls make things a little too simple sometimes?  Ever wonder why reality didn’t measure up to expectations (that came from a poll or survey question)? The Economist summed it up nicely in an article from last week’s edition. When asked whether they supported a variety of issues, most people showed strong support.  However, when [...]