Radiance Blog

Think polls make things a little too simple sometimes?  Ever wonder why reality didn’t measure up to expectations (that came from a poll or survey question)?
The Economist summed it up nicely in an article from last week’s edition.
When asked whether they supported a variety of issues, most people showed strong support.  However, when the downsides [...]

While many people still don’t understand the value Twitter can provide, others could already see it 4 years ago – before most of us even heard of it.
You can watch the video below – and remember these people were indicating the need before Twitter took off – I think the Mashable article summed it up [...]

It’s funny to me that, watching the Olympics, I suddenly feel as though I am an expert on whatever sport I happen to be watching, even though it’s usually something that I only really ever watch, oh, once every four years. Let’s take ice skating, for example. There is nothing about my interpretation of what [...]

Did you take a recent vacation this winter?  When did you start planning?  6 months before? 3 months before? 3 weeks before?
When it comes to ski vacations, Vail resorts, through their own research, discovered that the lead time for planning a vacation has greatly decreased.  No longer are people planning and researching in the summer [...]

By now you’ve probably heard that Domino’s Pizza has “fixed” its recipe.

Through “research” done in focus groups it was revealed that people didn’t like Domino’s pizza. (I put research in quotations since I have heard CPB – the agency who did the ad – has a great disdain for focus groups.  Plus, I don’t think [...]

Sometimes the projects we work on at Corona Insights go unnoticed by the general public.  The recent follow-up study about an occupancy ordinance in Fort Collins, however, was not one of these projects.  In 2006, Corona conducted the initial study about the rental market impacts of limiting the number of unrelated people who can live [...]

It is refreshing to see simple, yet effective solutions in use.
In my recent travels I ran across…

Using flags to safely cross streets at designated crossings in Madison, WI.  No need for expensive stop lights and signals here.
Employees at the Frankfurt, Germany airport using bikes to get around the huge airport.  Smaller, cheaper, and more maneuverable [...]

We’ve all seen quick online polls on news sites, in our email, and on social networking sites.
While the purpose of these polls is often for entertainment the way they are executed is often too similar to that of real surveys – anyone can take it and can take it as many times as they want. [...]

At Corona, we assist many clients perform at a higher level either directly through our strategic consulting practice or through our primary research and analytic practices where we help clients uncover the right answers to the questions most important to them.  However, while we work with many clients, it is always interesting to see other [...]

With ever growing databases and analysis capacity, the use of data mining is expanding.  In a previous post we spoke about the Obama campaign’s use of data mining.  I recently heard this report on NPR’s Marketplace about credit card companies’ use of data mining to develop risk criteria.
Credit card companies, always known for their data [...]