9/18/13
Sign up for The Corona Observer quarterly e-newsletter
Stay current with Corona Insights by signing up for our quarterly e-newsletter, The Corona Observer. In it, we share with our readers insights into current topics in market research, evaluation, and strategy that are relevant regardless of your position or field. View our recent newsletters here. * indicates required Email Address * First Name Last Name We […]
By David KennedyRead More
9/17/13
What seniors want from open space
Corona Insights recently helped sponsor the Colorado Open Space Alliance: 2013 Conference in the beautiful hamlet of Crested Butte, Colorado. More land managers and natural resource professionals attended this year’s conference than any year prior, demonstrating both the success of the conference organizers and the growing field of open space, natural areas, and landscape conservation […]
By Matt BruceRead More
9/10/13
What selling a house can teach us about market research
We recently sold our house and it occurred to me that the process of selling a house has similarities with market research. (I promise it’s not that much of a stretch…) For instance, selling a house can take time, and the challenge is getting prospective buyers to pay attention to your house. In market research, participation rates […]
By David KennedyRead More
9/4/13
What is the Hardest Science?
If biology, geology, and chemistry are hard sciences, then are other scientific disciplines soft or easy (or scrabbled)? Social scientists, especially in the natural resource realm, have long advocated for the legitimacy of their research, and they have struggled to define their endeavors under the hard science paradigm. However, the gap between social and natural […]
By Matt BruceRead More