3/29/13
What do you imagine for arts, culture and creativity in Denver?
Mayor Michael B. Hancock and Denver Arts & Venues have officially launched the public input process for “Imagine 2020: Creating a future for Denver’s culture.” Imagine 2020 is a data-driven and inclusive community process to create a cultural plan for the City of Denver. Corona Insights is thrilled to facilitate this important process. In addition […]
By Meredith BadlerRead More
3/28/13
Times, they are a-changin’
As recently as a couple of years ago, we were keeping our distance from online panels for research. We even blogged about it. But things have been changing. And now evidence is starting to accumulate that online polls can rival (or even exceed) traditional polling methods in accuracy. A recent article in The Atlantic provides […]
By Beth MulliganRead More
3/27/13
The combination of marketing and strategy
Here is a nice blog post by Roger Martin, co-author of a recently released book called Playing to Win: How Strategy Really Works. Mr. Martin’s blog discusses the interrelatedness between marketing and strategy for companies. He particularly identifies the 4 P’s of tactical marketing (i.e. product, price, place and promotion) as being naturally rooted in […]
By Leo LewisRead More
3/25/13
Mirror mirror on the wall, what is the least desirable methodology of them all?
GreenBook, a directory of market research firms, conducts and publishes the Research Industry Trends (GRIT) report annually. While perusing the most recent results, I stumbled upon the following finding (techniques respondents would choose in their ideal research company): The top part of the graph showing most desirable research techniques – mobile and online – wasn’t […]
By David KennedyRead More
3/21/13
Curate your data, connections, and content
As a result of the technological advances of the past several decades, we’re inundated with information all day, every day. Business owners and entrepreneurs may believe that the money-making ships have long-since sailed, but there are still opportunities for incredible value creation there, if our thinking is broadened. Where our tendency may be to press […]
By Kim PierceRead More
3/20/13
Your organization’s magic eight ball
This blog was originally posted via InspireDenver, a publication of the Young Nonprofit Professional Network – Denver. It can be equally difficult to define the concept of “strategy” as it is to articulate it for your organization. Strategy, by nature, is abstract, complex and evolving. We recognize the term from all sorts of venues – chessboards, the […]
By Meredith BadlerRead More
3/15/13
Excited about Denver’s art
Earlier this week Corona Insights attended the CBCA’s 26th annual Business for the Arts Awards Luncheon. The event was filled with beautiful performances, great food, and incredible examples of work being done in Denver at the intersection of business and arts. Corona Insights would like to congratulate and commend all of the nominees and winners on […]
By Andrew MonroeRead More
3/14/13
The Resource Exchange Introduces a New Service
Congratulations to our friends at The Resource Exchange on unrolling their newest service, New Heights Behavioral Health. We began working with TRE in 2005, and have continued our partnership with them since. Most recently, in late Spring 2012, Corona facilitated TRE’s strategic planning process where the kernel of an idea that has developed into New […]
By Kassidy BensonRead More
3/13/13
The Iron Triangle of Qualitative Analysis
Amidst all of the recent frenzy regarding big data and data scientists, the Corona team wondered how another piece of data – qualitative data – fits into the picture. We already utilize a robust toolkit of qualitative methodologies; however, as technology continues to evolve in this area, offering everything from online focus groups to real-time […]
By Sarah WilliamsRead More
3/6/13
An interview with 9News “Leader of the Year” Christine Marquez-Hudson
In 2008, when Christine Marquez-Hudson joined Mi Casa, we had the honor of working with her on efforts to reinvigorate the programs, partnerships, and positive community impact of the organization. On January 17th, 9News named Christine Marquez-Hudson “Leader of the Year”. When the news of this tremendous honor reached Corona Insights, our team was overjoyed […]
By Kassidy BensonRead More