2/25/13
Wanted: Greater Nonprofit Impact
Reinventing the Nonprofit Sector – A Corona POV Series We enjoy reading stories of significant impact achieved by change makers. Books such as Forces for Good by Leslie Crutchfield and Heather McLeod Grant and Rippling by Beverly Schwartz inspire us to ask, “What if?” We get excited when we read the stories and wonder if their stories could be our […]
By Karla RainesRead More
2/21/13
Three new employees on board for 2013
We are so excited to welcome our three new hires: Andrew Monroe, Kate Darwent, and Matt Bruce. Our employees bring intellectual horsepower to our problem-solving methods and are the backbone of everything we do. We pride ourselves on building a team that embodies the essence of Corona: bright thinking and brilliant guidance. Their skills, perspective and knowledge already resonate in their work. Andrew, […]
By Kassidy BensonRead More
2/14/13
Valentine’s Day Data
Expressing one’s love to another is a celebrated custom on Valentine’s Day. Opinions differ as to who was the original Valentine, but the most popular theory is that he was a clergyman who was executed for secretly marrying couples in ancient Rome. In A.D. 496, Pope Gelasius I declared Feb. 14 as Valentine Day. The […]
By Holly RussoRead More
2/12/13
DIY is no substitute for expertise
A great deal of strategic thinking and expertise goes into our work here at Corona Insights. With the abundance of DIY researcher tools (e.g., SurveyMonkey), more and more companies and organizations opt to do research themselves, perhaps not realizing the value outside experts can provide to their project. So it was nice when a recent […]
By Corona InsightsRead More
2/7/13
Here’s to people who fill out surveys
We got a present today – an Economic Census form! Yes, after 13 years of waiting, Corona Insights is part of the selected sample for the 2012 Economic Census. Maybe other companies wouldn’t be so excited about getting a 9-page form that starts off with the statement, “Your Response Is Required By Law”, but we […]
By Kevin RainesRead More
2/6/13
The One Trick Pony
What happens when the one trick pony runs out of tricks? What if that pony is a nonprofit Executive Director? As long as the trick works the organization succeeds and the executive appears to have figured it all out. When circumstances change – a major long-term funder goes away, for example – the proven, go-to […]
By Karla RainesRead More
2/4/13
The Power of Numbers
Numbers are an interesting thing. We all have an innate sense of quantities, but numbers are a culturally agreed upon format for representing those quantities. When we are trying to convey quantitative information to other people, the choice between “7 days” vs. “1 week” or “100 out of 300” vs. “1 out of 3” often […]
By Kate DarwentRead More