1/30/13
Interplay between corporate planning and marketing organization planning
In today’s ever fast-paced world of marketing tactics, with all of the continuous buzz around the proliferation of distribution and messaging channels, it’s always refreshing to read a rare article that touches on high-level strategic marketing planning, along with the accompanying reminder about its importance. The author in this case, Mr. Peter Buscemi, sums up its importance […]
By Leo LewisRead More
1/29/13
“Yes, and Thank You:” Improv in the Nonprofit Sector
This blog was originally posted via InspireDenver, a publication of the Young Nonprofit Professional Network – Denver. In the nonprofit sector, we take our work very seriously. There are lives at stake. Social injustices to right. Children to feed. But for a moment, let’s take a deep breath. And improvise. The maxims of improvisation are […]
By Meredith BadlerRead More
1/23/13
Demographics and Political Representation
Per longstanding tradition, we had a presidential election in 2004, and per longstanding tradition, there was debate about whether the Electoral College was a fair way to elect a president. Now, I’m not a political junkie so I make no claims of expertise in that area, however my intrigue with data and demographics hooked me […]
By Kevin RainesRead More
1/17/13
Hello revolution. I knew you’d call.
The Chronicle of Philanthropy recently shared 5 trends that will change the way nonprofits work in 2013. Their list nicely illustrates Corona’s own list of macro disrupters and sector transformers. As the Chronicle reports, more and more people are engaging with their nonprofits through mobile devices and crowd-sourced funding opportunities, as well as aligning their […]
By Karla RainesRead More
1/15/13
State of Our Cities and Towns 2013
Every day, we utilize crucial services from our local government. Towns and city’s provide clean water, build and maintain our sidewalks, and spearhead economic development in our communities. We were honored to work with the Colorado Municipal League’s (CML) for the fourth year on their annual report (pdf), State of Our Cities and Towns for Colorado. Not everyone absorbs information by reading graphs and […]
By Kassidy BensonRead More
1/14/13
Market re-church
If you think you don’t need market research because you have faithful customers, think again. Even those organizations with the most faithful customers are doing research. This small Missouri company sends “mystery shoppers” into churches. Dress up on Sunday morning, go sit in church for a few hours, and then fill out a survey about […]
By Kevin RainesRead More
1/11/13
Part 2: The NFL’s Talent Pool and Expansion
In our previous blog, we came to the conclusion that the if you average the ratios over each decade, we end up with an average talent pool of 9.62 million people per team, which is almost exactly the current ratio. Therefore, the fact that we have 32 teams right now means that the league’s expansion has […]
By Kevin RainesRead More
1/9/13
Cartography: Pros and Cons
Data visualizations and infographics have grown in popularity. More and more data is produced and our ability to absorb it in a meaningful manner has decreased. By relying more on graphics and less on numbers alone to tell the story, the key message(s) can more easily be distilled. (Follow us on Facebook where we frequently […]
By David KennedyRead More
1/7/13
Lies, damn lies, and search data
We’ve all heard the old saying, “there are lies, damn lies, and statistics.” Perhaps the 21st century version is, “lies, damn lies, and search data”? The Google Maps team recently analyzed search data for the summer travel season “to gain a sense” of where we (at least in North America) traveled this summer. I bet you can’t […]
By David KennedyRead More
1/4/13
Part 1: The NFL’s Talent Pool and Expansion
During the holiday season, we think a lot about things that we enjoy, which of course means football and demographics. We present below a brief discussion on the history of NFL expansion and what it likely means for the future. First, let’s talk about the history of expansion. In professional sports, one of the issues […]
By Kevin RainesRead More