10/31/12
Coronaween
What is orange, black and full of treats? We are! This year, we celebrated Coronaween. Staff donned our official company colors and feasted on a potluck lunch of Halloween-inspired goodies. We voted on our annual spirit award, which was duly given to Kevin. Check it out! Can you guess how many sticks of butter were used for […]
By Meredith BadlerRead More
10/30/12
Seeing the light when setting strategy
A key task when engaging in strategic planning for any nonprofit is scanning the external environment. Our goal? To spot the signal. Why is the signal so darn difficult to see? Our sight is clouded by the details and drama of today. Too often we find executives and boards mistake near-term drama for tomorrow’s opportunity […]
By Karla RainesRead More
10/24/12
That hammer is a lousy screwdriver
We’ve spoke about the best tool for market research before (there isn’t one) and even used the hammer analogy in previous posts. We’ve even spoke about how Apple doesn’t believe in market research. So this article from Fast Company describing why focus groups kill innovation shouldn’t be a surprise to us. And it isn’t. I agree. […]
By David KennedyRead More
10/22/12
Welcome to the team, Sarah Williams
We are delighted to welcome Sarah Williams as the newest member of the Corona Insights team. Sarah’s first month here at Corona Insights has flown by. As our newest Assosicate of Research, she has already been hard at work synthesizing data and creating actionable research reports for clients. Sarah is from the big state of Texas, where […]
By Kassidy BensonRead More
10/19/12
Beer and politics
While we typically steer clear of politics here, preferring to remain the unbiased, neutral party, we do not steer clear of items related to beer. Four years ago, I posted a blog post about the numerous alternative polls being used to predict the election, from Halloween masks to cookies. This year, instead of showing more […]
By David KennedyRead More
10/18/12
Asking survey questions that measure what you are trying to measure
It’s a common problem seen in market research – asking one question to imply the answer to another. Sometimes it’s unavoidable- when writing a survey, you can’t show your hand and let participants know the information you are really looking for. However, too often interpretations and decisions are made not by faulty data, but by […]
By David KennedyRead More
10/16/12
Research…and a little bit of magic
This morning, I decided to ask the Magic 8 Ball if our information-junkie staff here at Corona Insights would employ any online qualitative research tools before the end of the year. Its reply on the little floating blue triangle: “No way!” What!? The Magic 8 Ball is so stupid! Well, we all know that if […]
By Holly RussoRead More
10/10/12
“Feel Inside” Helps Cure Kids
This story has it all. Cutting-edge market research with a hard-to-reach demographic. Strategic philanthropic success. And the perfect blend of hilarity, cuteness and pure musical talent. Introducing, “Feel Inside (and Stuff Like That)” by musical group Flight of the Conchords. How did this masterpiece come to be and why is it relevant? In August, a […]
By Meredith BadlerRead More
10/4/12
Geena Davis loves research! (And you should, too.)
Growing up as (what I felt was) a too-tall girl with boring brown hair featuring accentuated gawkiness during my teen years, I tended to take note of famous women who fit a similar description (minus the gawky) – but made it work for themselves. As such, I felt a sort of bond with women like […]
By Holly RussoRead More