9/25/12

Smartphone addiction and what it means for market research

The infographic below from OnlineColleges definitely makes the case for smartphone addiction.  Whether you want to call it addiction or not, smartphones and their siblings (i.e. tablets) have become essential to many people. From the technical abilities to the personal nature of the devices (they always have it with them), smartphones may also become an […]

By David KennedyRead More

9/17/12

Power of the nonprofit brand

Successful nonprofits harness the power of "brand" to boost their individual identities while promoting social change.

By Meredith BadlerRead More

9/13/12

Keep market research simple

I was recently flying back from Costa Rica when I stopped in a newsstand at the airport in San Jose to purchase a souvenir magnet (for those familiar with our office, you’ll know how we love our refrigerator magnets).  When paying the clerk asked me one additional, simple question, “What airline are you flying on today?”  It […]

By David KennedyRead More