4/30/12
Ansoff’s Matrix and product market strategy
Where does Ansoff’s Matrix and product-market strategy fit in the strategic marketing process? So, we know a data- and information-driven Internal and External Situation Assessment, as partially summarized in some of my previous posts, will provide two main bodies of information: 1) output related to internal business unit strategic strengths and competencies; and 2) a […]
By Leo LewisRead More
4/15/12
A take on the interrelation between strategy frameworks
Marketing managers and executives: What would you do if you were asked to take several of the most common strategy tools and organize them to show how they interrelate for marketing planning and strategic decision making? (No peeking below!) The tools and frameworks to be considered, in no particular order, are: PEST, SWOT, the “5 […]
By Leo LewisRead More
4/9/12
Do your homework before using strategy models
The following is a graphic example of the GE/McKinsey matrix, a fairly well-known consulting framework that allows for visual representation of a market(s) that a company serves and where these market(s) are positioned relative to key factors such as level of market attractiveness (high, medium or low) and relative strength of the business unit (high, […]
By Leo LewisRead More
4/6/12
MythTrouncers Episode 5: Online market research is the only way to go these days.
Myth: Online market research is the best – and really the only – way to go these days. Have we really reached a point in which our technology deserves more attention than living, breathing humans? Microsoft’s “Really?” commercials for the Windows Phone back in 2010 suggests that we may have – and heck, that was […]
By Holly RussoRead More
4/2/12
Celebrating milestones
We’ve always endeavored to be a good employer – and aspire to be a great one. A few years back we realized that we did more to recognize our staff when they got married or had a baby than we did when they celebrated their Coronanniversary. Now we are pleased to give each Coronita something special […]
By Karla RainesRead More
4/2/12
What is your marketing organization missing? If you don’t know, it could be time for an audit
That’s not to say that you’re definitely lacking something, but…let’s face it, there’s nearly always room for improvement, and quite often marketing organizations are missing something that’s pretty important. Findings of marketing audits commonly show that organizations typically lack a truly strategic approach in their marketing. The 1989 reprint and review of the original article (The […]
By Leo LewisRead More