2/29/12
Moving day – Corona’s new address
Same locale, new venue. Corona is leaping over to 1580 Lincoln Street and a new zip code on this leap day. Movers have been packing up the old Welton Street office all morning and heading a few blocks over to the new Lincoln Street space. If you’re trying to reach us today or tomorrow via […]
By David KennedyRead More
2/27/12
The vortex of anxiety
Anxiety in organizations is like a vortex – a whirling mass with suction capable of drawing into its current everyone that surrounds it. I’ve experienced the vortex firsthand in my strategic consulting work. I’ve learned that the vortex exists when leadership is absent or insufficient. More specifically, I’ve witnessed it swirl, suck and consume the […]
By Karla RainesRead More
2/23/12
Assumptions and guesses and myths, oh my!
Announcing, the birth of MythTrouncers! As a firm, we’ve talked about launching a short series of blogs that address market research myths as a form of educating the masses. It wasn’t my idea…but now that I have found some pockets of time for writing, I’m stealing the idea and running with it. So there. We’ll […]
By Holly RussoRead More
2/21/12
Inspiring the next era nonprofit association
Inspire – to motivate, to stimulate to action, to bring about, to fill with enlivening or exalting emotion As a consultant, I strive to do more than advise, provide expertise or facilitate decision making. I want to inspire my customers to believe they can do and be more than they are today. Not only do […]
By Karla RainesRead More
2/13/12
A framework for data-driven strategic marketing
In case you missed the announcement, we’d like to mention again that here at Corona we’ve recently re-designed our website to be aligned with our customer groups by sector (business, nonprofit, and government). It was a decision inspired by our desire to acknowledge our customers’ unique needs across each of these areas. Honing in more […]
By Leo LewisRead More
2/7/12
Corona continues to survey the running community
For over two years now, Corona Insights has been providing races around the country with a standardized way of surveying their athletes. This process was developed by Corona as an innovative process for race directors to get feedback and see how their races compare to other races. Since the survey’s inception in early 2010, over […]
By Todd StoltenbergRead More
2/1/12
Foresights Exemplified – Hello, Nonprofit Business Model
As consultants, we have the privileged opportunity to learn from each customer engagement. We also practice at our professions. After all that’s what it means to be a practitioner. Each consulting engagement provides a forum for me to hone my associative thinking skills – an opportunity to make connections across ideas and customers – and […]
By Karla RainesRead More