5/9/11

Why Do Girls Love Horses, Unicorns And Dolphins?

Admit it, the title caught your attention.  That’s why I clicked on this story when digging up an article for another blog post. Which got me thinking: Why don’t research reports or other deliverables have names like this?  We should create curiosity and anticipation in our report titles. Now, read the article before reading the […]

By David KennedyRead More

5/3/11

Asking questions of value

You know the surveys on the back of fast food receipts?  I called in to complete one the other day and thought I’d share my experience. It first asked the six digit store number and then had me verify it was correct.  This was followed by a question if I used the drive-thru or dined […]

By Todd StoltenbergRead More