1/24/11
Racing for feedback
2010 marked the inaugural year of the Corona Insights Race Survey and Rating System. Having several runners on staff, and noticing that many races do not gather feedback from race participants, we decided to create a standardized system that race directors can use to improve their services, and that marketing directors can use to promote […]
By Todd StoltenbergRead More
1/24/11
Top 5 Reasons Gregg Moss at 9News should wear a Corona shirt
Gregg Moss, Denver 9News business reporter, is wearing local company shirts throughout the month of February. Corona recently sent our own bright orange shirt to Gregg and we’d like to offer the following reasons for him to wear our shirt: Corona’s “shining sun” logo is welcome on early morning broadcasts in February. Corona could help […]
By David KennedyRead More
1/20/11
Insights for Good #4 [UPDATED DATE]
Thank you to everyone who has attended our meetups! The first three have been great successes. One past nonprofit we hosted had the following to say: I can’t tell you how helpful the Insights for Good event was for Mi Casa… the positive reverberations from the event in September continue to be felt! Thanks again […]
By David KennedyRead More
1/20/11
Corona is a finalist for CEBA’s Ethics in Business Award
We are pleased to announce that Corona is a finalist for the 2011 Colorado Ethics in Business Alliance’s (CEBA) Ethics in Business Award. Corona has always prided itself in our ethical treatment of customers as well as our employees, and after more than eleven years in business we continue to stand by our values. (From […]
By David KennedyRead More
1/17/11
What’s the common denominator for 2011 trends?
If you’re like us you’ve read your fair share of predictions for 2011. There are a few to read, to say the least. But what are the biggest trends that span all of them? In other words, what is the common denominator? We looked at many predictions across different categories and found the biggest trends […]
By David KennedyRead More
1/14/11
Another research method we won’t use
We recently discussed how we never use opt-in panels here at Corona. Here is another method we would never use… Have a great weekend.
By David KennedyRead More
1/11/11
In good company
The January/February edition of the Harvard Business Review is dedicated to business model reinvention. Great minds think alike. Team Corona released its Synergistic Business ModelTM framework for nonprofits in fall 2010. Like the smart folks at the HBR, Corona had observed that business models, like strategy, need to be revised and even reinvented to ensure […]
By Karla RainesRead More
1/7/11
It’s not what the numbers add up to, it’s what they mean
Remember to look beyond your own numbers to see the bigger story they tell. Happy Friday.
By David KennedyRead More
1/5/11
Planning never goes out of style
This may be the most important era for planning in our professional lives. We are experiencing seismic shifts in many industries, a game-changing recession, and an emerging “new” normal. Experts predict that the “demand” economy will result in value-based (think dollars, not core tenets) purchasing decisions for the foreseeable future. At the same time, we […]
By Karla RainesRead More
1/3/11
Listening to your market
Consumer spending habits can change rather quickly, and what worked in the past for businesses might not necessarily work today. To stay ahead of the game, savvy companies evolve to make the most of consumer trends by listening to their target markets (not just their current customers) to truly understand what people want. A company […]
By Todd StoltenbergRead More