11/8/10

Assessing secondary data

We’ve been talking data a lot lately on our blog (here and here). So why stop now? Our research work at Corona, more often than not, involves primary research, or gathering original data for the question(s) at hand.  However, this is often only the case because there wasn’t already data gathered previously (i.e., secondary data) […]

By David KennedyRead More

11/1/10

Online research and carbon emissions

Does online research (specifically focus groups) reduce greenhouse gas emissions of in-person research?  Given our interest in “green” we were excited to look at this report. According to a recent report by Revelation, in-person groups create more than 2.5 times the amount of greenhouse gas emissions than online research (even when all the extra computing […]

By David KennedyRead More