Radiance Blog

If you work in parks and recreation and currently utilize market research or plan to in the future, then register for Corona Insights’ upcoming webinar on the “7 COMMON PITFALLS IN PARKS AND RECREATION RESEARCH – AND HOW TO AVOID THEM.” These tips will be useful whether you’re planning on hiring an outside firm for [...]

The word “business model” is no longer taboo! It is time to redefine this concept for nonprofits. Corona Insights will be presenting a workshop at the Colorado Nonprofit Association 2010 Fall Conference and Exhibition entitled “Redefining Your Business Model.” This workshop, led by Karla Raines, will be the public debut of Corona Insights’ proprietary new [...]

Being so ingrained with uncovering facts and figures around here, we’ve always got our eyes open for interesting market research stats. Social Media Today recently released an article discussing 50 different market research and social media studies done across the country in 2010.  We took a look at the studies and pulled out a few [...]

Thank you to everyone who attended our first meetup in August!  We’re looking forward to round II, Wednesday, Sept 29th.  Same place (Common Grounds, Lodo), same time (6:30-8:00). This month, we’re hosting the Mi Casa Resource Center. Our goal for the night will be to help Mi Casa with several marketing challenges, from social media [...]

We’ve commented before how survey length can impact participants and data quality, but it is also important to respect respondents in other ways too. Set expectations. Inform them of the length, topic, nature of questions, etc.  Don’t lead them to believe one thing then surprise them on the survey with another. Allow them to opt [...]

Kevin Raines, Principal here at Corona Insights, and Gary Thorson, Deputy Director of Colorado State Parks, co-presented today at the National Association of State Park Directors’ conference in Santa Fe, NM. They presented a case study of Colorado State Parks’ recent market assessment conducted by Corona Insights. (Click here to see Colorado State Parks’ press [...]

Data can be scary.  It may tell you something you don’t want to know.  Too much of it can be overwhelming.  And what if you interpret it wrong?  Or if the data is just wrong? What could be scarier? The opportunity your missing.  To make your product better.  To be first to market.  To save [...]