Radiance Blog

Many of Corona’s clients come to us for guidance.  Others come to us with questions about how to use the information they already have.  However, many of our clients come to us to help them answer questions about how the public feels toward their particular product or service. Our recent work with the Colorado Children’s [...]

Ever feel like you have too much data to sift through?  That simple search results aren’t enough?  Or that that bar chart just doesn’t convey the big picture? Enter Pivot. As the Economist recently described in a special report, the amount of data we are creating is immense.  So much so that we can’t even [...]

We like math in its many forms.  We like visuals that tell interesting stories.  And we like this… Thanks to PURE for their post.

Hopefully you’ve received your Census form already (and returned it). In case you need a reminder, perhaps grab some Chinese food this week – and read the fortune cookie.

It wasn’t that long ago that we were excited about LinkedIn offering sample to researchers.  After all, their audience is highly valuable to many researchers and their clients. Well, this past week they closed their door to market research suppliers.  While we offered some initial concern with the long term viability of this source, it [...]

While many people still don’t understand the value Twitter can provide, others could already see it 4 years ago – before most of us even heard of it. You can watch the video below – and remember these people were indicating the need before Twitter took off – I think the Mashable article summed it [...]

We loved this webcomic from xkcd. Now, if you also had some other people who also used to think that correlation implied causation, but they didn’t take a stats class …

At Corona Insights we never use opt-in panels for online survey research.  (Opt-in panels are those where the members have sought out the panel and signed up to take surveys, usually in order to earn cash or rewards.)  Many opt-in panels exist and they are widely used in some circles of market research (primarily because [...]