Radiance Blog

Thank you to everyone who attended today’s breakfast roundtable, Resonate with Your Audience: How Research Informs the Stages of Strategic Marketing, given by Corona’s Leo Lewis and hosted in conjunction with Colorado Business Marketing Association (BMA).
We had a great turnout and hope everyone took away at least one meaningful insight.
Click here to download the slides [...]

While we haven’t always agreed with Seth Godin in the past, in this case we think he’s spot on.
In a recent post, he comments on a misleading NY Times post on the Kindle’s declining satisfaction. In summary, he noted…

People can provide reviews even without owning the device
Only people who are passionate (positive or [...]

Today was finally the day that all the rumors were laid to rest (though the online buzz actually increased significantly).  Steve Jobs unveiled the newest Apple entry, the iPad, officially ending one of the largest guessing games of what it would be called.
While we’ll leave discussing the actual pros and cons of the iPad to [...]

At Corona, we’ve learned that issues are never without context and solutions are never siloed. These synergies can be tools and using them requires a team effort. In the world of strategy, we strive for 1 + 1 to equal more than 2.
It is in this spirit that we wish to recognize the University of [...]

New Year, new analyst.  Corona Insights rolls out the welcome mat for Todd Stoltenberg and welcomes him to the market research team.
Todd comes to Corona from Nebraska where he worked for a market research firm as research associate, mystery shopper manager, and project manager.
Todd has already been busy answering the staff’s questions, such as [...]

This is part 2 in our Trends for 2010.  Click here to see part 1.
Several trends have been emerging in Colorado’s social sector.  Here are a few to keep an eye on in 2010.  These trends recognize the importance of market forces in shaping the nonprofit sector and the tools that leaders can use in [...]

Like last year, we offer up our foresight on some of the top trends in our field for 2010. Although the year has already started, hopefully we haven’t missed anything in its first weeks.
Some of the trends we noted last year – economic pressures, instantaneous research – will continue and become even more pronounced. [...]

We use numbers at Corona for all sorts of purposes…analyzing a business’s data, segmentation analysis, demographics…and the list goes on.
But for all the fun we have with numbers (not a typo), we always enjoy hearing the many other ways numbers impact our lives. What’s Benford’s Law? Do you have an Erdos number?
Check out [...]

Corona Insights will partner with the Business Marketing Association on January 28th to present Resonate with Your Audience: How Research Informs the Stages of Strategic Marketing.
Any smart marketer knows the crucial role market research plays in crafting strategy. But the lines are blurry between the modes of research that are best for answering tough questions [...]

Why do you want perform that research study?  What is making you rethink your strategy?
Is the research being performed because you always perform it (i.e. your annual customer survey)?  Is it just time to put together next year’s plan?
Imagine the following…

A company conducts an online survey because it’s quicker and cheaper to gather feedback about [...]