I ran across this article recently on Inc.com. While you cannot expect an exhaustive guide on market research in one article, they did, in my opinion, oversimplify the use of quantitative studies (e.g. surveys) vs. qualitative studies (e.g. focus groups) indicating that with limited resources it generally makes sense to go quantitative (no reason was [...]
This year marks our 10 year anniversary. A pulse of excitement and innovation inspired us to celebrate in a way you won’t expect. It’s our unique thank you to past and current clients for their infinite support. Are you curious? There will be friends. There will be food and drink. And certainly, there will be [...]
Yeah, he’s good with numbers in and out of the office. And this weekend he ticked off some big ones. Congrats to Ironman Joe Fitzler for successfully completing the Wisconsin Ironman in Madison, WI yesterday. 2.4 mile swim, 112 mile bike ride, 26.2 mile run. Way to go! Photo: Joe running on the second and [...]
You’ve seen this. You’re in rush hour traffic, steadily moving along. You see [insert sports car model here] zigging and zagging behind you, try to hunt for the best lane at all times. Maybe he catches you or even passes you. But then you pass him again and the process repeats. And you always feel [...]
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