8/31/09
Social media and research
We recently blogged about phone apps and research. One of the draws of phone app research is that it can be immediate. Just saw a movie? Review it while walking out of the theater. Just left the store without buying that flat-screen TV – what kept you from buying? While actively seeking feedback through phone […]
By David KennedyRead More
8/23/09
Simplicity
It is refreshing to see simple, yet effective solutions in use. In my recent travels I ran across… Using flags to safely cross streets at designated crossings in Madison, WI. No need for expensive stop lights and signals here. Employees at the Frankfurt, Germany airport using bikes to get around the huge airport. Smaller, cheaper, […]
By David KennedyRead More
8/17/09
Phone apps role in research
As online surveys have become ubiquitous and response has declined, researchers have had to move on to new modes of data collection. We’ve blogged before about mobile surveys, and with today’s smartphones, mobile apps seem to be the next logical extension. This post discusses Dunkin’ Donuts’s iPhone App and touches on its research potential. While […]
By David KennedyRead More
8/10/09
LinkedIn Survey
Last fall we blogged about LinkedIn’s entrance into research. While one might think this means LinkedIn understands research, a recent survey I received from them makes me think otherwise. I took their survey, which was done on survey monkey (with all of their partners, they couldn’t find a better service?); skip patterns didn’t work (or […]
By David KennedyRead More
8/3/09
Research gone wrong – online polls
We’ve all seen quick online polls on news sites, in our email, and on social networking sites. While the purpose of these polls is often for entertainment the way they are executed is often too similar to that of real surveys – anyone can take it and can take it as many times as they […]
By David KennedyRead More