Radiance Blog

At Corona, we assist many clients perform at a higher level either directly through our strategic consulting practice or through our primary research and analytic practices where we help clients uncover the right answers to the questions most important to them.  However, while we work with many clients, it is always interesting to see other [...]

Online and virtual research has grown in popularity as technology has improved and costs have become an even greater concern.  For years we have seen an increase in online surveys, then research in online communities, and now virtual stores.
The Shopper Culture blog had this post about virtual store studies and their apparent success.
While the visual [...]

… charts, that is.
We’ve had some “debates” here at the office about the best types of graphs, charts, or other visual means of portraying data (Word clouds anyone?).  We even had a few posts (here and here) last year when we disagreed with Seth Godin’s three laws of graphs.
I was amused when I saw this [...]

Yesterday we celebrated our President’s, and firm founder’s, 10 year anniversary with the firm.  (Yes, the firm just had its 10 year anniversary as well.)
While it was a couple of weeks late, we were actually able to surprise him with a celebration (which is uncommon with our birthday “surprises” anymore).
It was a fun lunchtime of [...]

Ah, two of my favorite things … BMWs and market research.  Glad to see the two working together in such harmony, as this article discusses:
“The new BMW Z4 has been introduced to compete head-on with the two big biggest sellers in the UK premium roadster market – the Mercedes SLK and the Audi TT Roadster. [...]