Photo of employee David Kennedy

4/30/09

Small Business of the Year!

We are proud to announce that Corona was chosen the Small Business of the Year by the Denver Metro Chamber of Commerce! Thank you to all of our clients, partners, and employees – we couldn’t have done it without you!  This is an incredible way to conclude our first 10 years as a company and a […]

By David KennedyRead More

Photo of employee David Kennedy

4/27/09

How to rank – Four tips for smarter ranking questions

Have you ever taken a survey that asked you to rank a list?  Maybe it was just a few items.  Maybe it was many more.  I was recently asked to rank a LONG list of attributes on a survey which quickly became an exercise in futility.  When ranking nearly 20 items, can you really decipher […]

By David KennedyRead More

Photo of employee David Kennedy

4/20/09

Coronal Flares 2

It’s been a while since our first Coronal Flares so here are more great links we’ve recently run across. Maximize your market research investment in a recession.  A little old now, but still relevant.  Ran across it as a result of our post here. Social Media Monitoring Tools. Just a few of the tools you […]

By David KennedyRead More

Photo of employee David Kennedy

4/15/09

Recent news story on a Corona client

Corona  is always happy when our work leads to real results for our clients, and we are thrilled when we can share their success with others. Last week, there was a Colorado Public Radio news segment on the Iliff School of Theology, a Corona client.  As a result of our research and strategic consulting services, the […]

By David KennedyRead More

Photo of employee David Kennedy

4/13/09

Understanding the consumer

Getting caught up on the news I am reminded of the many opportunities in this current economy (yes, opportunities).  Discover the answers to these questions and find your own opportunity. What are your current customers (or potential customers) looking for from your business? What are their motivations? Are there unmet needs in your market?  What […]

By David KennedyRead More

Photo of employee David Kennedy

4/10/09

Some Friday fun

Looking for something to do this Friday afternoon?  How about a quest to find the world’s largest prime number? Apparently 50,000 computers are already hard at work.  Join in here.

By David KennedyRead More

Photo of employee David Kennedy

4/7/09

Variation in focus group styles

Saw this post and video (from a UK researcher) about how US focus groups were different from UK focus groups.  The author pointed out interesting aspects of a US group, but did not mention what UK groups were like in contrast.  Which led me to pose the question, what makes UK groups unique? The post’s […]

By David KennedyRead More