Radiance Blog

With the notice of a project win today, Corona Research has just won our 500th project!  We hit that mark in (only) 490 weeks of existence.  Yes, we’re number people. In the spirit of the Thanksgiving holiday, we would like to thank our clients, partners, contractors, and even just friends of Corona for making us [...]

President-elect Barack Obama’s campaign is garnering attention for engaging millions of Americans in the political process. Not only did his campaign reach new heights in terms of the amount of money raised, and the number of people involved and connected, it has reshaped the political industry. The October 2008 Harvard Business Review includes a thought-provoking [...]

I heard the following conversation a few nights ago while on the bus ride home between the bus driver and a passenger regarding a survey that RTD was administering to a few riders on each bus. “That survey was like a book.” “It even had chapters.” “I think they get paid by the question.” Of [...]

The economy is on a downturn and, with businesses bracing for the effects, you’ve probably been hearing plenty of strategies for how to thrive during this tough period.  And the foundation for any good strategy is good information. Market research is just as important, if not more important, during a tough economy.  When times are [...]

With some of us out on vacation and others out on business travel, it’s shaping up to be a busy week here at Corona.  As a result, our blog will be on vacation too until next Monday. Please look for new material soon!

Its Friday, and we thought we’d share some fun, interesting, or just weird links that we’ve run across lately. Brand Tags.  Cool site for word associations with brands.  Pretty revealing how people associate brands.  Try it out and check out the results.  Careful…it can suck you in. Ning.  Create your own social network.  We saw [...]

A good indication that a survey is poorly designed is when it confuses two people who create surveys for a living. Such was the case on a recent flight from Atlanta to San Diego. Beth Mulligan, a fellow analyst, was sitting next to me on the plane and she asked me to take a survey [...]