Comments on: Presidential polling http://coronainsights.com/2008/10/presidential-polling/ Wed, 07 Dec 2011 22:02:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Beth Mulligan http://coronainsights.com/2008/10/presidential-polling/comment-page-1/#comment-96 Beth Mulligan Fri, 24 Oct 2008 16:49:45 +0000 http://coronaresearch.com/blog/?p=174#comment-96 We agree that not all polls are created equal, but a good survey has the potential to get at beliefs and behavior that any of the observational measures may miss. Further, tracking only online behavior leaves out anybody that doesn’t live online, as well as those who don’t participate in chat rooms or message boards online. And often it's a pretty big stretch to assume that those who are participating online are completely representative of those who aren't. Nevertheless, observational research is a lot more informative than a push poll, any day. We agree that not all polls are created equal, but a good survey has the potential to get at beliefs and behavior that any of the observational measures may miss. Further, tracking only online behavior leaves out anybody that doesn’t live online, as well as those who don’t participate in chat rooms or message boards online. And often it’s a pretty big stretch to assume that those who are participating online are completely representative of those who aren’t. Nevertheless, observational research is a lot more informative than a push poll, any day.

]]> By: David Rabjohns, Founder, MotiveQuest http://coronainsights.com/2008/10/presidential-polling/comment-page-1/#comment-85 David Rabjohns, Founder, MotiveQuest Wed, 22 Oct 2008 22:40:52 +0000 http://coronaresearch.com/blog/?p=174#comment-85 Thanks for the shout out. I can't believe we are competing with coffee cups and Haloween masks for credibility :) Cheers David Thanks for the shout out. I can’t believe we are competing with coffee cups and Haloween masks for credibility :)

Cheers

David

]]> By: Tom O'Brien http://coronainsights.com/2008/10/presidential-polling/comment-page-1/#comment-80 Tom O'Brien Wed, 22 Oct 2008 14:30:01 +0000 http://coronaresearch.com/blog/?p=174#comment-80 Hi David: Thanks for the mention - we launched BrandAdvocacy 08 because we believe that naturally occuring brand advocacy in the online conversations is more honest and accurate that polling - or marketing research surveys. Tom O'Brien MotiveQuest LLC Hi David:

Thanks for the mention – we launched BrandAdvocacy 08 because we believe that naturally occuring brand advocacy in the online conversations is more honest and accurate that polling – or marketing research surveys.

Tom O’Brien
MotiveQuest LLC

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