Photo of employee David Kennedy

10/31/08

LinkedIn launches online survey sample service

LinkedIn, a social network for business professionals (learn more here), last week announced a new service that allows researchers to access their database of members for research. This service provides access to business and IT professionals that are typically hard to reach through surveys, and with the extensive profiles of members, targeting specific groups will […]

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Photo of employee David Kennedy

10/27/08

Another great tool…Twitter search

We blogged before about Google Trends and Google Insights, and now there is another online tool to add to your repertoire.  Twitter Search allows you see what the masses of microbloggers are saying about you, your brand, or anything else you can imagine. Another great way to get a pulse of what is being said […]

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Corona Insights employee Kevin Raines

10/24/08

Service and the airlines

This is the sixth and final post on our recent trip to Africa.  To see the our other posts, click here.  I’m writing this blog on a business trip, sitting in the middle row of a packed plane.  I’ve just been offered a drink for a cost of two dollars, and I paid $15 or […]

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Photo of employee David Kennedy

10/21/08

Presidential polling

Yep, it’s political polling season.  But if you’re tired of Gallup, Rasmussen, Zogby and others, here are some different “polls” we’ve recently run across. Methodologically robust?  Not quite.  Entertaining?  Absolutely. NOTE: Many links removed because they were no longer active. Amazon Meters measures support by comparing Halloween face mask sales.  (For a related article, click […]

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Corona Insights employee Kevin Raines

10/17/08

Ethnography as it should be

This is the fifth in a series of posts on our recent trip to Africa. To see our other posts, click here. While in South Africa, we stayed at a classic game lodge.  We ate impala at night and we slept in a tent (albeit the most luxurious tent I’ve ever seen), and in the […]

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Photo of employee David Kennedy

10/13/08

18 Steps to preventing and catching online cheaters

In a recent post, I talked about the problem of professional respondents, and specifically people who cheat to earn their incentive.  At the end of the post, I posed the question, “what can we do?” Here I provide some basics on how to ensure the quality of your online data. Survey Design Screeners. Screeners shouldn’t […]

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Corona Insights employee Kevin Raines

10/10/08

Safaris and girls, girls and safaris

This is the fourth in a series of posts on our recent trip to Africa.  To see our other posts, click here.  This is a random observation, but we couldn’t miss it.  During part of our vacation, we went to a game lodge in South Africa.  While there was certainly a variety of household types and family types going […]

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Photo of employee David Kennedy

10/8/08

Trends in travel…and research

I attended the Governor’s Colorado Tourism Conference in Beaver Creek. It was a fun three days and we ran into several people we’ve worked with and met several more that we hope to.  The conference started off with Daniel Levine from the Avant-Guide speaking about “The Five Social Trends that will propel Colorado Tourism into the Next Decade.” It got […]

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Photo of employee David Kennedy

10/6/08

Professional survey respondents

We get a lot of inquiries about how to join our panel or participate in our focus groups, and consequently we spend a lot of time explaining that we don’t maintain this kind of recruiting list for participants.  (We custom recruit for almost all our groups.  We’ll explain why below.)  Some questions come from people […]

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Corona Insights employee Kevin Raines

10/3/08

The importance of “other” both here and in Madagascar

This is the third in a series of posts on our recent trip to Africa.  To see our first two posts, click here and here. We checked into a hotel in Antananarivo, and I was delighted to see that the Malagasy people embrace market research.  Inside our room was a customer service survey asking about […]

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