Comments on: Greening Market Research http://coronainsights.com/2008/09/greening-market-research/ Wed, 07 Dec 2011 22:02:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Donald http://coronainsights.com/2008/09/greening-market-research/comment-page-1/#comment-149 Donald Fri, 19 Jun 2009 08:24:13 +0000 http://coronaresearch.com/blog/?p=142#comment-149 Hi, you have put a very good blog on greening market research, but dear we should some thing more for our nature, environment & our self also. Hi, you have put a very good blog on greening market research, but dear we should some thing more for our nature, environment & our self also.

]]> By: David Kennedy http://coronainsights.com/2008/09/greening-market-research/comment-page-1/#comment-57 David Kennedy Sat, 13 Sep 2008 14:51:45 +0000 http://coronaresearch.com/blog/?p=142#comment-57 We agree that you should go with “greener” research options whenever possible, but of course the goals of the research should come first, and sometimes traveling for in-person interviews, or conducting mail surveys is the best or only way to accomplish the research goals. Nevertheless, if all market research firms made a conscious effort to weigh the “green-ness” of the research method as one of the criteria for the research, we think our field could reduce its carbon footprint significantly. And lets not forget that even online surveys leave a footprint. All those computers and servers running do require energy. (http://www.goodcleantech.com/2008/04/new_study_it_fails_to_curb_dat.php) We agree that you should go with “greener” research options whenever possible, but of course the goals of the research should come first, and sometimes traveling for in-person interviews, or conducting mail surveys is the best or only way to accomplish the research goals.

Nevertheless, if all market research firms made a conscious effort to weigh the “green-ness” of the research method as one of the criteria for the research, we think our field could reduce its carbon footprint significantly.

And lets not forget that even online surveys leave a footprint. All those computers and servers running do require energy. (http://www.goodcleantech.com/2008/04/new_study_it_fails_to_curb_dat.php)

]]> By: Green Market Research with Online Surveys http://coronainsights.com/2008/09/greening-market-research/comment-page-1/#comment-56 Green Market Research with Online Surveys Fri, 12 Sep 2008 04:37:37 +0000 http://coronaresearch.com/blog/?p=142#comment-56 [...] Kennedy in his article Greening Market Research highlights a recent article published in Quirk’s Marketing Research Review on “How to green [...] [...] Kennedy in his article Greening Market Research highlights a recent article published in Quirk’s Marketing Research Review on “How to green [...]

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