Radiance Blog

A little fun for Friday…

Check out “the Tinkerer,” New Belgium Brewing Company’s blog for their “market research” for their new canned Fat Tire.

From the website:

Yes folks, we believe in market research, and if that means taking our cans rafting to prove their versatility and packabilty, then so be it.

An offer to New Belgium: I’m headed out backpacking next week, so if you guys would like additional testing, please let me know.

Cheers!