Radiance Blog

Congratulations to our own David Kennedy, and the rest of the Ad2 Denver team, who took 2nd place in the national 2008 American Advertising Federation’s Public Service Competition!  Their project culminated in a very cool and witty media campaign for the new Bradford Washburn American Mountaineering Museum located in Golden, CO.  We’re very proud of [...]

I should first start off with a general disclaimer.  We’re a neutral market research firm with no affiliation with any political party.  Oh, and another disclaimer, we do market research for a living, so we are biased in that respect.  With all that out of the way…
I read an article today on Obama’s Super Marketing [...]

Do you ever wonder who uses market research? You may think, “marketers, of course,” but there can be many more audiences to market research than just marketers or even management. The findings could impact everyone in the organization from the CEO to the front line employees.
I came across this somewhat old article today [...]

I’ll admit it — I’m a graph nerd. I tend to obsess over the minutia of tables, charts, and graphs, in search of the best ways to present different types of data. I’ve fully accepted the idea — popularized by Edward Tufte and others– that many of the advances in graphing technology lead [...]

For the sixth time in seven years, Corona has made the “25 Fastest Growing Private Companies” list, compiled for the Denver area by the Denver Business Journal.  This year, we are ranked 5th (in terms of percentage growth in gross revenues) in our class, with a growth of 135% between 2005 and 2007.
Thanks to everyone [...]

Since our work on Digital Natives (pdf) for the Idaho Commission for Libraries on digital natives (mentioned in this post), we’ve been noticing others’ work on defining the behavior of GenY and the subsequent generation (whom I refuse to call Gen Z) who have all grown up with ubiquitous computers, cell phones, and the Internet.
University [...]

A little fun for Friday…
Check out “the Tinkerer,” New Belgium Brewing Company’s blog for their “market research” for their new canned Fat Tire.
From the website:
Yes folks, we believe in market research, and if that means taking our cans rafting to prove their versatility and packabilty, then so be it.
An offer to New Belgium: I’m headed [...]

Yesterday, we talked briefly about Seth Godin’s (flawed) three laws for graphing, and mentioned that he had reengaged these issues in a follow up post.
He illustrates his “No Bar Charts Law” with the following pie and bar charts:

The pie chart is designed to make the point that Trolls are where the action is; Godin believes [...]

What graphs should you use in your presentations?
Marketing uber-guru Seth Godin recently posted an interesting set of guidelines (and a follow-up coda) on his website.  As is customary for our culture, Seth’s rules were three:
1. One Story
2. No Bar Charts
3. Motion
His rules quickly were a lightning rod for controversy in the data visualization blogosphere, [...]

Surveys have been conducted door-to-door, by phone and mail, and more recently on the Internet. Researchers are already looking to what’s next.
At the AMA’s market research conference in Denver earlier this year, Hugh Davis, from Greenfield presented the future of market research – mobile phones. You can check out his presentation here. [...]