Radiance Blog

Steve Jobs was recently quoted in Fortune’s America’s Most Admired Companies, as saying, “We do no market research. We don’t hire consultants.” Guess that explains why they haven’t called.

I know that innovation often means going out on a limb—revolutionary products don’t come from asking consumers what they want next—but some basic research can prevent costly mistakes. For instance, some basic usability testing would have gone a long way with the Apple puck mouse.

Back to listening to my iPod….