Radiance Blog

In a collaboration that spanned five decades and three countries, artists Komar and Melamid explored such deep and disparate concepts as elephant painting; preserving Soviet-era Socialist Realist monuments; and an opera featuring George Washington, Lenin, and Marcel Duchamp.
And in two projects in the 1990s, they created art with surveys!
First, they commissioned telephone surveys in [...]

A comment on yesterday’s post brought up how telemarketers have impacted the credibility of market research. Being able to conduct valid research is our life blood and if we were ever unable to get people to participate in our research, we would be unable to provide accurate results to our clients – at least [...]

Ford’s recent commercial depicts real people test driving Fords under the premise of “market research.”
Does this have an impact on our industry? Does it discredit true research? Will people be suspicious the next time they’re invited to participate in research (especially for an automaker)?
I personally think the effect will be short lived as the [...]

While this video has been making the rounds for a while, I recently ran across it again. Clean presentation, gets to the point and it’s more motivating than daunting. That’s one of the reasons I like research – here are the questions, so now what are the answers?
Occasionally, we get to provide some of those [...]

Out at Winter Park last month, another analyst at our firm, Joe, and myself witnessed intercept surveys being conducted by the resort while standing in the lift line. What a great idea – intercepting people when they have nothing else to do (i.e. no distractions) and asking them questions (How many days do you ski [...]

The survey we recently completed for the Denver Office of Cultural Affairs has received two nice write ups in the local press after a great public presentation of the results by DOCA director Dr. Erin Trapp.
This extensive survey of Denver residents consisted of 814 interviews with residents, including 205 with self-identified African Americans and 204 [...]

Forbes.com made no friends with America’s mayors recently when they decided to rank “America’s Most Sinful Cities.” Ranking each city in the United States on the classic Seven Deadly Sins (Lust, Pride, Avarice, Envy, Gluttony, Sloth, and Wrath), they created a snazzy-looking interactive graphic that shows which cites are the best examples of each sin. [...]

When I recently bought my new car I was informed that I would be receiving a satisfaction survey in the mail shortly asking me about my buying experience. I thought, “Fair enough.” Then I was told that they really like to see top scores for everything, and that if I feel something wasn’t top notch [...]

As any home handyman (or handywoman) who frequents Home Depot probably has experienced, the receipt you receive can be quite disproportionate to the actual purchase. Why is my receipt always 2 feet long even for only a handful of items? Their satisfaction survey, of course.
I first received one of these survey requests probably years ago. [...]

Welcome to Radiance, a blog brought to you by Corona Research. This is a blog that speaks about more than just market research and strategy.  Within this corner of the blogosphere, innovations in research will be discussed, poor methods will be condemned, and – if nothing else – some great trivia conveyed. Radiance provides the [...]