Paying it forward
Has a stranger bought you a cup of coffee lately? What are the implications if the trend continues and "paying it forward" becomes a more popular way to give during the holidays?
Never trust an assumption
Targeted consumer research is exciting because you never know what you will learn. So why are only 11% of marketers using consumer research to make decisions?
Deciding where to give in the season of giving
Identifying an nonprofit to support is a combination of a deeply important personal cause and trust (literally entrusting them with dollars). Do you feel like you get both when you give?
The United [Fill in the Blank] of America
Redrawing the United States of America has become increasingly popular. Are all these maps that redefine borders an attempt to conceptualize the things that unite us?
Black Friday Fever: Facts and Findings
It's key to understand your consumers, especially when they spend over $11.2 billion in one day. Check out our 2013 guide to the behaviors of Black Friday shoppers.